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PR & Communications Specialist

Employer TFU

Information on vacancy
Period of publication 14.04.2026 - 28.04.2026
Field of activity /
position:
Office personnel / Communication officer
Duties Strategic Communications & Brand Management
• Develop and implement a comprehensive communications strategy aligned with TFU's mission.
• Strengthen brand identity and ensure consistent messaging, visuals, and tone of voice across all channels.
• Monitor public perception and manage reputation risks proactively.
• Position TFU as a thought leader in education and social change through proactive communication campaigns.
• Create a strategic visibility plan with timelines and identified target audiences to promote the organisation's results and raise awareness among policymakers and local stakeholders.
Media & Influencer Relations
• Build and maintain a contact database of journalists (print, TV, radio, web), editors, media outlets, and influencers.
• Draft and distribute press releases, opinion articles, media statements, and executive talking points.
• Pitch stories and secure high-quality media coverage in national outlets (e.g., Gazeta.uz, Kun.uz, Uzbekistan24) and regional platforms.
• Manage crisis communication and act as the organisation's spokesperson when required.
Digital & Social Media Management
• Oversee all digital channels, including website, social media (Facebook, Instagram, LinkedIn, YouTube, Telegram, TikTok), and newsletters.
• Develop and manage content calendars to ensure engaging, mission-driven storytelling.
• Produce multimedia assets: infographics, fact sheets, brochures, and short video testimonials featuring fellows' successes.
• Analyse social media and digital analytics to optimise reach, engagement, and impact.
• Ensure digital platforms reflect TFU's brand values and reinforce its leadership image.
Events & Public Engagement
• Lead communications for TFU events, including press conferences, fellowship launches, workshops, policy dialogues, summits, graduation ceremonies, and community events.
• Ensure strong event branding, media presence, and high-profile coverage.
• Coordinate logistics and communication for donor events, board meetings, and high-level stakeholder engagements.
• Manage public campaigns to engage citizens, schools, and communities in TFU's mission.
Research, Monitoring & Reporting
• Conduct stakeholder mapping and media monitoring to assess visibility and influence.
• Develop and maintain a media database and influencer engagement tracker.
• Provide monthly or quarterly communication performance reports with data-driven insights, explaining why certain campaigns worked and others didn't.
• Track cost-effectiveness, prioritising earned media over paid advertisements.
• Benchmark against leading NGOs, education organisations, and global Teach For All partners.
3. Key Deliverables
• Communication & Visibility Plan: A detailed strategy with timelines and identified target audiences.
• Multimedia Assets: Infographics, fact sheets, brochures, and short video testimonials featuring fellows' successes.
• Media Kit: A standard set of promotional materials (press release templates, program briefs, executive talking points) for external outreach.
• Impact Reports: Monthly or quarterly analytics reporting on social media engagement and media mentions.
Requirements to the candidate
Age: Irrelevant
Gender: Irrelevant
Residence: Irrelevant
Education: Irrelevant
Professional requirements Required
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum 3 years of professional experience in PR, media, communications, or branding.
• Proven track record of working with press, influencers, and social media campaigns.
• Strong digital literacy, including social media management tools (Meta Business Suite).
• Experience with graphic design tools (Canva, Adobe Creative Suite) and content production.
• Fluency in Uzbek, English and Russian (written and spoken).
• Strong interpersonal skills to navigate the local socio-political landscape and build relationships with government agencies and private partners.
Preferred
• Master's degree in Communications, Media, or Marketing.
• 5+ years of relevant professional experience, including international or NGO sector exposure.
• An existing strong network of media contacts, journalists, and influencers in Uzbekistan.
• Experience in crisis communication and reputation management.
• Proficiency in Russian (a significant asset for local media outreach).
Working conditions
Region Tashkent
Employment Full
Salary offered To be discussed
Extra motivation About Us
Teach For Uzbekistan is a non-profit organisation and a part of the global Teach For All network. We recruit and support outstanding graduates – our Fellows, who are selected through a rigorous, multi-stage process to teach in underserved schools across Uzbekistan for two years. Throughout the Fellowship, they grow as leaders, joining a network of committed changemakers who continue advancing educational equity beyond the program.
1. Purpose of the Role
The PR & Communications Specialist is responsible for building and protecting the public image, reputation, and visibility of Teach For Uzbekistan. This role leads the organisation's external communications, press relations, digital presence, and influencer engagement, ensuring TFU is widely recognised as a leader in educational equity and social transformation.
The role requires a strategic communicator and skilled practitioner with expertise in media relations, branding, social media management, and event communications. The PR & Communications Specialist will design and execute a comprehensive communications strategy to engage the public, influence stakeholders, and build strong recognition of TFU's mission both nationally and internationally.
Additional information
Additional information: Performance evaluation framework of PR & Communications Specialist will consist of Quantitative KPIs (numbers) and Qualitative Competencies (quality of work).
I. Key Performance Indicators (KPIs)
• Media Outreach: Number of mentions or featured articles in national outlets (e.g., Gazeta.uz, Kun.uz, Uzbekistan24) and niche platforms.
• Social Media Engagement: Growth in followers and engagement rate (likes, shares, comments) on Telegram, Instagram, and LinkedIn.
• Lead Generation: Number of high-quality applications received for the fellowship as a direct result of PR campaigns.
• Content Volume: Consistency in publishing (e.g., 2 human-interest stories/blogs and 1 newsletter per month).
III. Quality of Deliverables
• Storytelling Impact: How effectively the specialist captures the "Fellowship Journey." Are the success stories compelling and aligned with the NGO's mission?
• Brand Consistency: Does all communication (visuals and text) follow the program's brand guidelines and tone of voice?
• Language Accuracy: Quality of translations and original writing in Uzbek, Russian, and English.
IV. Strategic & Relationship Management
• Stakeholder Relations: Success in building partnerships with local influencers or government press offices.
• Crisis Communication: Speed and effectiveness in handling negative feedback or public misconceptions about the program.
• Event Visibility: Quality of media coverage and public attendance at program launches or graduation ceremonies.
V. Reporting & Analytics
• Data-Driven Insights: Ability to provide monthly reports that don't just show numbers but explain why certain campaigns worked and others didn't.
• Cost-Effectiveness: Ability to secure "earned media" (free coverage) rather than relying solely on paid advertisements.


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